The upsurge of a business influencer : Jason Argall

Meet Jason Argall and some of his thoughts? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.

Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.

Jason Argall is a founding member of ScaleMyBrand. Most brands get held up on building landing pages and run into roadblocks. They find themselves asking. “Is a simple online catalog product page ok? Is WordPress too slow? What sections should we include?” We’ve create a custom landing page builder from the ground up, allowing you to build your landing pages with the optimal structure and tech stack. CRO (Conversion Rate Optimization) is short-sighted which is why we’ve coined the term RCRO (Revenue & Conversion Rate Optimization). It’s important to run split tests with your brand’s revenue goals and business model in mind. RCRO takes into account your AOV, CLTV, net margins, market share, etc. ensuring we are optimizing for your brand’s success–not just your click to sale ratio.

Jason Argall on personal brand creation : Get a professional domain name and create an email account for yourself. For example, JohnSmith.com. If the .com version is taken, register the .me version. Create a professional email with your new domain name like john@johnsmith.com – this way you won’t be tied down to your ISP, or a free email service like Yahoo or Gmail. Using a domain name email gives you a more professional image right off the bat. A really unique way to help build your own personal brand is to get a vanity phone number. You can get either a toll-free or local area code, although a local one would be just fine for your personal brand. It’s pretty easy and affordable to do this and you can get a cool number like 555-john-doe.

Jason Argall on business brand building : Fortunately, brand development today doesn’t require spending a lot of money. In fact, even individuals can build a brand. However, branding and identity creation does require careful consideration. After all, the brand represents how your company presents itself to the outside world. Whether you’re a large corporation or a freelancer, the same five steps go into brand creation. A core component of a brand is its identity. Brand identity expresses a brand to consumers. It’s how a business wants to be perceived by others. For instance, Disney’s brand identity revolves around entertainment and magical experiences for children of all ages.