Improve your marketing reach with explainer videos
Additional marketing reach with animation videos? Hands down, one of the most desirable attributes of a robust marketing strategy, cartoon or not, is versatility. And animation allows you to keep tweaking and tinkering with your piece long after you’ve entered the post-production process. Giving you a lot more opportunities to get the video just the way you want it! Flexibility that no live-action video can’t truly match. Say you arrive at the final piece and need some changes to account for how your overarching marketing approach has changed during your video production. Late-stage changes and revision in live-action pieces can be hard to accomplish, with scheduling conflicts and prohibiting costs. Animated marketing cartoons do away with these problems. All the pieces of the puzzle are readily available at all stages for the animators and illustrators to tweak and switch as needed.
More and more entrepreneurs experience the vast benefits animated explainer videos have for their business. Businesses interested in starting to use these video’s will be greatly helped by first looking for the most efficient and effective way to go about this. This article gives an overview of things to do and things to avoid when creating such an animated explainer video. An animated explainer video is a short animated video for marketing or advertisement purposes. Businesses usually use animated videos to describe their brand’s products, services or achievements.
Brands today have to focus on creating an informed consumer base. This means that the information you provide has to stick with your target audience. This information has to be memorable and understandable, but most importantly, it has to be consumable. If your consumers don’t understand your services or products and their unique benefits, then convincing them to spend money becomes an excruciating task. This where 2d animated videos come into the mix. If we look at data from a user’s point of view, the human brain can process visual data about 60,000 times faster than it processes text-based data. The amount of information you can extend to your target audience in one minute using a video is significantly more than what you would be able to extend if they were to read for one minute. Discover more information at #explainer video.
Explainer videos break down a new or complicated concept that is often, but not always, related to your product. This can help consumers better understand more complicated processes related to the purchasing or usage of your product. Explainer videos that discuss peripheral concepts or issues can be used to invoke thought-leadership and showcase your expertise. These can even be done in the form of short video infographics. Certain explainer videos can also take the form of a product or brand video by exploring buyer pain-points and providing solutions for them. Depending on the content of these videos, they can target both top and bottom-of-funnel consumers. Animation can also be used to convey points that are less tangible and thus more difficult to explain. In the climate of COVID-19, animated videos can help to replace physical actors.
Live-action video is a costly, outdated medium! Live-action videos were a popular intermediate step in our marketing evolution, but now live actors have largely been replaced by animated characters who serve as heroes in today’s commercial storylines. Live action is complicated and costly. Yet, some of the highest-converting animated explainer videos of 2021 are a blend of live-action vignettes, cartoon characters, and on-screen text elements. Here’s an attention-grabbing clip that combines the best of both worlds, real and fantasy. Read additional info at https://www.youtube.com/watch?v=iBUP6aPuSZs&feature=youtu.be.