Best email marketing products by Getfutura
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Many email marketing tools offer the ability to track what takes place after you have sent out your email campaign. You can track delivery rates, unsubscribe rates, bounce rates, click-through rates, and open rates. This offers you a better understanding of how your email projects are working, which ones to modify, or which ones to eliminate. These metrics should not be ignored. They are a vital part of your online marketing campaign as a whole. While various studies and surveys provide “ideal” numbers to go for, everything depends on your market and target audience. Keep in mind: If your consumers do not just want but expect everyday emails, you much better offer them. Sending too numerous emails to consumers who do not want more than once a week will see your unsubscribe rate increase.
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