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More Instagram followers advices: You can also find more related hashtags and their popularity if you search for any of your target keywords directly in the Instagram app. You’ll want to go through this exercise trying different keywords that describe your brand and products, building out your hashtag keyword list as you go. Keep in mind that Instagram allows for a maximum of 30 hashtags per post. Additionally, the popular words will change over time, so make sure you revisit your hashtag keywords every few months to make sure you’re using the best possible terms. You can also steal hashtag ideas from competitors or similar accounts that have the kind of following you aspire to have, but you ultimately want to create your own groups of hashtags to use that relate to your specific account.
How do video views impact your social proof? When people hit up your profile and see that a vast majority of your videos have lots of views, likes, and even some comments going on – it’s a huge indicator of the fact that you’re probably someone that’s worth following because you create content others enjoy. Now, if your profile has dozens or even hundreds of videos, the easiest way to build up a high view-count and maintain it at a steady average is by getting your followers to keep coming back and interact with your content, time and time again. However, we all have to start somewhere. What if your profile has a tiny following? What if you’ve only got a handful of views at best? Likely there’s barely any chance of that sort of social re-interaction happening on its own.
This is a majorly under-utilized Instagram hack to growing your following – and one you should definitely try out for 2020! Instagram offers up a “Suggested for you” list when you visit an Instagram profile – you just have to click the downward arrow underneath the account’s bio: Instagram curates this list of Instagram profiles based on your interests, who you follow, but also based on that account’s activity. For example, if you click on the Suggested for you button on Later’s profile, you may find accounts like Instagram for Creators, Canva, Your Social Team and Over – all brands that we regularly engage and communicate with. The Instagram algorithm can tell that we have a relationship with these brands and thinks that they would be of interest to anyone who follows Later.
When the opportunity presents itself, aligning your content with trending topics or hashtags can improve discoverability and engagement. For example, you can ride the wave of a trending topic or event, such as a holiday, in a relevant way to boost your engagement and reach. Or you can participate in one of the many hashtag holidays that exist, such as #NationalCoffeeDay (falling on October 1st in 2018). Mark relevant events in your calendar so you can prepare relevant content in advance. Be sure to join the conversation in a meaningful way and when in doubt, ask yourself if your target audience would actually pay attention to the trend.
Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience. One of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.” So one of the easiest ways of improving your Instagram engagement is simply writing longer captions! We teamed up with influencers marketing platform Fohr to crunch the numbers and determine just how much caption length impacted engagement. Last year, we saw a great new trend of brands and businesses really taking advantage of this character count and writing longer, more in-depth captions. Some even had to continue their caption into the comments section!
Think outside of your niche too; is there a blogging group for your nearest city or country? For travel bloggers, can you answer questions on local tourist boards or national flight company Facebook pages? Etc. To recap: networking through Twitter, joining Facebook groups, and Instagram pods, will not only help bloggers gain more social media followers but also create the opportunity to build relationships with fellow bloggers. While participating in Twitter Chats and Facebook groups, be professional. Don’t be afraid to offer support to other bloggers who seek help. Offer your advice, not your agenda! Be aware, keyboard warriors exist within these blogging communities too.